Initiated by the relatively recent rediscovery of the ancient chia seed, House of Originals was established as Original Chia in Denmark in 2009. The company was the first in Europe to achieve permission under the EU Novel Food regulation, to import and sell south American chia seeds in the EU. Since the establishment of Original Chia, the company has developed into one of the key players on the European chia market. Chia and other products are sold in Denmark, Norway, Spain, Italy, UK, Germany, Austria, Switzerland and Turkey.
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